Aumcore Launches Sitecore Services to Provide Next-Generation Web CMS Solutions
With Sitecore’s advanced technology on their side, Aumcore can deliver unique business solutions to satisfy client needs. The system collects an abundant amount of information on user behavior, giving marketers the ability to combine data-driven conclusions with creative thinking for personalized results.
Knowing Sitecore’s potential from the very beginning, Aumcore actually built its own website with it. Additionally, it utilized Sitecore’s advantages for a project with McIntosh Laboratory aimed at increasing customer engagement with the brand. First creating a design with a consumer-centric mindset, the content, wireframes and pretty much everything else was then created with the help of Sitecore’s data collection, resulting in a personalized UX catered to unique user behavior.
Understanding Sitecore Development Services
This, Sitecore’s ability to operate within the context of a user’s interactions, sets it apart from other digital experience platforms. It gives marketers the ability to offer more relevant products and services to their customers in real time, which is accomplished with its machine learning capabilities that allow it to make accurate predictions about user behavior. For example, it can track user journeys from beginning to end, following every view, click, page visit and purchase to provide businesses with details about their target audience other systems would overlook.
The Sitecore advantage comes when you realize that staying relevant in today’s digital world means successfully marketing in context to present a personalized and relevant customer experience, and further being accessible through multiple devices and mediums. In other words, because they can work with email, print, social, mobile and other non-Sitecore websites or channels, marketing professionals can use it to retrieve audience information from all corners of the internet to create more complete candidate profiles. Afterwards, they can perform more precise targeting based on the trends and patterns in specific user demographics.
To conclude, Sitecore’s Experience Platform (XP) tracks all user interactions with a brand’s digital channels to provide more insightful data than traditional metrics, and then the Experience Database (xDB) comes into play to give marketers a holistic view of their customers. In addition, the XP, with a leading content management system at its core, provides three capabilities that give businesses the power to market in context: Web Content Management to manage digital content at scale, Customer Intelligence to gather, combine and analyze information about each individual customer’s interactions, and Cross-Channel Delivery to deliver content to any device and on any channel, exactly when customers are most receptive.